Boosting e-commerce sales is a top priority for most online business owners. And while some entrepreneurs are tempted to just spend lots of money on advertising, this may not be the best way to optimize your e-commerce sales. Interested in learning about other, successful strategies? If so, let’s take a closer look…
1. Understand the Importance of Customer Service: Today’s consumers have very high expectations for the level of customer service provided. In fact, most consumers expect brands to have in-depth information on each customer’s personal data, purchase history, and level of overall satisfaction. Simply put, customer service is more important than ever before–and brands that fail to take it seriously are likely to get left behind.
While the main goal of customer service is to provide support to customers, this is not necessarily the case for every e-commerce business. For many e-commerce businesses, the entire customer experience takes place on a company’s website. As a result, providing outstanding customer service helps you build relationships with consumers, makes you stand out from the competition, and encourages customer loyalty. There are many different ways to provide strong customer service. Some of these include:
–Allowing chatbots to answer most of the questions that customers ask. This will decrease the number of chats you have to answer manually and increase the number of your orders.
-Sending personalized email messages to your customers and replying to them immediately in case of complaints.
-Using 24/7 phone support to increase the trust factor.
-Using advanced call-handling software to speed up response time in call centers.
–Employing AI-driven software that streamlines data analysis, entry, and other time-consuming processes. This frees up the customer service team to focus on other tasks.
Because delivering consistent service experience is essential to customer satisfaction, prioritizing customer service can be the secret to success for many businesses.
2. Always Try to Decrease Shipping Time and Keep Customers Informed: Most consumers expect their products within a day or two. And since e-commerce giant, Amazon, offers single-day delivery via prime delivery, today’s customers have become accustomed to quick delivery.
As an e-commerce business, you should always be upfront and transparent with customers. Clearly advertise the shipping details on the checkout page, as well as on the product description page. And let your customers know about shipping costs very early in the purchasing process. In addition to costs, always provide as many details as possible on the estimated delivery process and timing. Businesses can help reduce the number of late deliveries and satisfy unhappy customers by considering the following:
–Always offer free shipping to interested customers. If they want faster shipping, customers should pay more for it. Otherwise, they can opt for the free shipping option.
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–Use third-party logistics to handle your store’s delivery operations.
3. Ensure Your Website is Easy to Use and Well Optimized: If customers don’t trust your website or find it very challenging to navigate, they simply will not purchase products from you. As a result, always pay special attention to the user journey on your website. Keep in mind that research suggests that buyers are likely to pay more if they experience an outstanding user journey on a web store. And more than 50 percent of Internet users will not recommend a business with a poorly designed website.
4. Do Not Sell Overpriced Products: With extremely tough competition out there, it is very important to ensure that your prices are reasonable and fair. Spend time learning what other stores are charging for the same products.
5. Highlight Positive Customer Testimonials: Always show off positive testimonials on your website. This is a great way to highlight your company’s strong performance and ensure the public is aware of the high-quality service that you consistently offer.
6. Invest in Mobile Commerce: Investing in a mobile platform makes good business sense. In fact, by 2025, more than ten percent of all retail sales in the United States are expected to be generated via mobile commerce. This figure represents a growth of almost seven percentage points since 2018.
When it comes to good examples of strong mobile commerce, Target has been ahead of the game with their mobile platform. While many e-commerce sites condense their main website and deliver information in a format suitable for mobile, Target has taken it a step further by providing exclusive deals for all mobile customers. From providing detailed specifics on registries, store locations, featured products, and gift cards, Target has undoubtedly excelled at mobile commerce.
7. Develop an Email List: According to some marketing experts, email marketing is still a successful way to increase ecommerce sales. Unfortunately, most business owners do not actually have an email list, nor do they invest in lead generation or rely on organic and paid channels. However, according to research, email marketing generates the highest return on investment (ROI). Consequently, if you are looking for different selling techniques, building an email list gives you access to a specific group of people who are most likely very interested in purchasing your product.
While increasing the number of orders you get on your ecommerce store is vital to success, it can be a slow, gradual process. It won’t happen overnight, but you will undoubtedly see a significant increase in your store’s order volume if you follow the tips described above.